Guidelines for Selecting an SMS Marketing Service
In 2016, mobile penetration was reported to reach over 50%. Many of the western economies have recorded a subscription rate way above the 50 percent mark. This means that you can reach a lot of customers applying the right text marketing services. Marketing your products through this technique is very effective as only 5% of recipients ignore the messages. The increased mobile subscription around the world has resulted in a rise in text marketing services. The many numbers of sext marketing services in the market makes it hard for many companies to find the best service provider. In this article, we will discuss factors to consider when selecting a text marketing service.
The routes used by the service provider to send out your message is the first thing that you should consider when selecting a text marketing service to work with. The service provider may apply routes that may adversely affect your business. It is therefore important to consider the routes used by the service provider to send out the tests. There are two routes that can be used to send out your campaign. The use of legitimate mobile networks is one of the routes that can be used. Legitimate mobile networks offer the best rates. The other route is where the service provider attempts to avoid paying connection fees by bouncing your text from one network to another. The intended recipient may never get this SMS, and hence this route may have negative effects on your business. Even if the message gets to the customer, it will take a lot of time.
Another thing that you should put in mind when selecting an SMS marketing service is the quality of their customer service. Self-service platforms are used by most text marketing services. his means that you have to everything involved in sending out your message. It is essential that you consider the ease of use of the platform before you choose a text marketing service. You can use the time which you could otherwise spend on learning to use the platform to platform other productive activities. This process may consume a lot of your valuable time. It is also important to choose a text marketing service with guides. This will give you the necessary information on how various features on the platform are used.
Lastly, when choosing a text marketing service, it is vital that you consider the price. Before you decide on which service to use, ensure that you compare prices of different service providers. Competent SMS marketing service provider will offer you a free subscription to allow you to assess their quality. Cost comparison will allow you to pick the service provider offering the most competitive price. Ensure that you do your research on the pricing of this service to avoid being overcharged.